today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

January 11th, 2013

Don’t blame the messenger.

Why do we get a nervous twitch anytime we hear statements like, “Outdoor just doesn’t work for us, neither does radio,” or “We’ve never had success with digital display ads.” Why? Because it puts all the blame on the media, rather than the message. Or the actual strategy. Or a few other variables that may impact campaign effectiveness and sales. Read More…

December 9th, 2010

Who wants apps?

By Brokaw Digital Media Strategist, Katie RileyAccording to recent survey conducted by Harris Interactive, consumers consider apps a must have. In fact, more than three-quarters of mobile app users said they expected all brand name companies to have a mobile application, and nearly as many said they expected the app to be easier to use than the company’s website. So Read More…