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September 5th, 2014

Dollar Razors. Menstrual Marketing. And you.

How does a tiny startup company like Dollar Shave Club compete with razor titans like P&G, and sell millions of razors and “male wipes” to the masses—despite a miniscule paid media budget and zero retail presence? And more importantly, what can we learn from them? Zag when everyone is zigging. Instead of paying for placement at major brick-and-mortar retailers across Read More…