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December 4th, 2015

Ever feel like you’re being watched?

Let’s face it, we’re basically a bunch of cyborgs. Smartphones have become so ingrained in our day-to-day lives, they’re pretty much just another appendage. But the jokes on you, Smartphone users (and some Blackberry users!) Because this human extremity is providing valuable new context for how we reach people—location. See, local is getting a lot local-er. I’m talking “I see that Read More…

December 12th, 2014

Why does it always feel like somebody’s watching me?

What is programmatic buying? That’s easy (insert low-pitch, fast-speaking disclaimer guy), it’s a complex system of Advertisers, Publishers, Demand Side Platforms, Sell Side Platforms, Real-time Bidding Technologies, Data Management Platforms, Data Aggregators, Trading Desks, Ad Networks, and Ad Exchanges that all work together to serve relevant, targeted display, mobile, video, and native advertising within a split-second of a user reaching Read More…