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January 25th, 2013

Stop selling. Start edu-tain-elling.

Over the past 20 years, we’ve had quite a few clients along the way ask us, “Why can’t we lose all the entertaining, witty stuff and just get right to the sell?” We try to remind these clients in the most tactful, eloquent way possible (without getting fired) that people aren’t watching TV to see your commercial. Or perusing Facebook Read More…

August 3rd, 2012

The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is usually an interruption to our Read More…

July 27th, 2012

Chick-fil-Ain’t this interesting?

As Chick-fil-A works through its current PR nightmare involving everything from recalled Muppet toys, to an anti-gay company stance, to a fictitious Facebook user masquerading as a young girl named Abby Farle defending Chick-fil-A (see “her” posts below), we thought about a few lessons every company can take away from this. Save the waffles for breakfast. Pick a position and Read More…

June 8th, 2012

The art of selling.

Marketing is a lot like going on a blind date. Let’s face it: one of the parties usually does not want to be here. She’s been set up (possibly by her mom), and she isn’t in the mood to talk. Or listen. So, how do we approach this situation? Or, here’s a better question, how did YOU attract your current Read More…