today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

July 20th, 2012

Does your brand get cipher-like buzz?

In order to get people to use, interact with, and eventually love your brand, you have to get their attention. And sometimes, that means being a little mysterious. You know, like the pyramids. Or circus peanuts. Or an eccentric drifter with a thing for codes. See, a couple weeks ago, an eccentric drifter on a subway train in NYC handed Read More…

July 6th, 2012

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland. So how do you reach the consumer in a high-impact way while Read More…

January 21st, 2011

Advertising is an intrusion.

Nobody is out there waiting for your advertising—with the exception of crackpots and Super Bowl fans. Advertising, no matter the medium, is the drunk uncle who broke your ten-speed at Christmas. It’s the telemarketer who called in the middle of dinner last night. It’s the . . . well, you get the idea. Let’s just say, if you’re going to Read More…

December 22nd, 2010

Tragically ignorable.

According to a recent AdWeekMedia/Harris poll, consumers tend to ignore banner ads more than any other media vehicle. (Lucky for us/you, our digital media planning goes well beyond the banner.) On the flip side, radio and newspaper ads tended to be the least disregarded. Good news for all of our radio fans out there. (Hi Munch!) Tragically Un-ignorable. In other news, Read More…

November 19th, 2010

Your noggin need a breather?

After successfully driving a dozen people to unsubscribe with last week’s “Time to drive you off the fence,” we’ve gotten pummeled with hoards of responses (read: two) begging us to cool it with the self-important, soapbox blah blah. Well, we hear your message loud and clear, Yelly McMad. So consider this a break—even if we’re not perceived as brilliant brand Read More…

September 15th, 2010

Are you really surprised?

So, why did last week’s newsletter only have two words in it? And why does our website have a self-guided audio tour with Dave Matthews, the future, and your mom? And why does this video have over 800,000 views? Because people like surprises. Think about it. Every day, you wake up at the same time, go through the same morning routine, Read More…