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January 7th, 2012

The year of the neo-Draper?

By Tess Lynch, Grantland blogger, Brown-alum, and Brokaw-wannabe? “2012 will be the beginning of a new era of advertising. Besides the Orkin and Dos Equis “Most Interesting” men, the past few years in commercials have been a mostly plain-yogurt flavored bowl of offerings peppered with occasionally offensive gender stereotyping and the same five white guys who live in an apartment Read More…

May 20th, 2011

If everyone is zigging, it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like the plague cliché. If you’re selling insurance, don’t just do another rate ad. How about a rhetorical questions campaign with Too Tall Jones? Instead of doing testimonials like every other children’s hospital out there, Read More…