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December 9th, 2010

Who wants apps?

By Brokaw Digital Media Strategist, Katie RileyAccording to recent survey conducted by Harris Interactive, consumers consider apps a must have. In fact, more than three-quarters of mobile app users said they expected all brand name companies to have a mobile application, and nearly as many said they expected the app to be easier to use than the company’s website. So Read More…

October 1st, 2010

How to pinpoint the influencers

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your category? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…