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November 21st, 2010

Rising above tomorrow’s taglines, today!

Does your company have a tagline? Is it pretty inspirational? Has it become a rally cry that speaks to the hearts of millions, including your employees? (Should we cue the crickets?) Truth is, most company slogans drown into sea of corporate blah blah. As John Lyon noted in his book Guts, just pick a word from each column and EUREKA! Read More…