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February 11th, 2016

Fact: #ContentMarketing is Still Selling

The Content Marketing Institute provides this definition for Content Marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Notice I bolded that last bit? “Profitable customer action.” They go on to write; “Basically, content marketing is the Read More…

March 21st, 2014

How to rise above content marketing blah blah.

Does your social media strategy feel like an itchy coat that doesn’t quite fit your brand? Do the buzzwords “content marketing” feel like some mystical thing like Captain Kirk and the Klingons sharing a laugh? The reality is that social media is no different from anything you’ve been doing as a marketing or communications professional. To fully understand how we Read More…

August 23rd, 2013

Back to school time!

Take your seats, class. It’s time to learn the importance of the latest, greatest marketing buzzword… “content marketing.” Content who? Content marketing is the creation of digital content for the purpose of driving business. It can come in many forms—from email marketing (yay!), to blogs (double yay!), to social media, to online videos. So, what’s the ROI on this content Read More…