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Spoiler alert:
our spirit animal swims in Lake Erie.

June 9th, 2011

Stop being so rational.

Why, after a long, four-day workweek, do you feel the need to go home and have a pizza, or a 9.1% Lake Erie Monster (yowzers!), or perhaps a triple scoop of Edy’s Double Fudge Brownie Ice Cream? Why? Because you have a weak prefrontal cortex, and you know it. Or at least author Jonah Lehrer knows it. After all, in a Wall Street Journal article, Read More…

September 15th, 2010

Are you really surprised?

So, why did last week’s newsletter only have two words in it? And why does our website have a self-guided audio tour with Dave Matthews, the future, and your mom? And why does this video have over 800,000 views? Because people like surprises. Think about it. Every day, you wake up at the same time, go through the same morning routine, Read More…