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September 6th, 2013

Twitter Me Elmo

Hey, kids! Today we’re going to talk about “things Sesame Street can teach brands.” And I don’t mean the ABCs. (Thanks, spellcheck!) I’m referring to the iconic program’s ability to stay relevant, adapt with the times, and overcome 43 years of criticism – everything from “a day in jail” to Bert-and-Ernie-gate. Yes, this substitute parent (“watch while daddy naps”) has Read More…

August 2nd, 2013

Love in the Age of Giant Multinational Advertising Conglomerates

“Love, love, love. Love is all you need.” –Ringo Starr and backing band Mr. Starr hit it right on the head: love is really important. It’s what gives us little everyday miracles like the Kanye Kardashians. The Beyoncé Zs. And Amanda Bynes and all the drugs in the world. But for every Kate and William and their baby with an Read More…

April 26th, 2013

Top Story: We Like Cursing

And we’re coming back to O-News in 5…4…3…2…1. F***! (S***, did I say “f***”?). Ahhh… mistakes. We all make them. Individuals and brands alike. So, when A.J. Clemente (this link is not safe for work or church) was fired after kicking off his career as a news anchor by muttering the words “flipping stuff” (you’re welcome, Grandma and God) into Read More…

February 8th, 2013

Advertis-opoly

Breaking news: Ironing sucks. And apparently, so do irons of all sizes, as Monopoly’s iconic game piece, the iron, has been discontinued. Shoved into a community chest for good. Told to go straight to jail and to collect $0 for passing “Stop.” (Who’s burning who now, iron?) In a clever feat of digital marketing to create buzz for their popular Read More…