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June 14th, 2012

When selling-out is in.

By Brokaw copywriter Trish DiFranco A contagious joy among 17,000 people, impromptu dance parties from hipsters and blue-hairs alike, and two generations worth of upbeat, stick-to-your-brain hits. That’s what went down at the Foster the People + The Beach Boys show this past Wednesday at Blossom. Also, seventy-somethings continuing to sing about their attraction to young California girls. Gross.vom. But Read More…

January 13th, 2012

Time to Tebow your brand!

By Mark McKenzie, Brokaw senior copywriter How can you take your brand to the next level, and up the stairway to Results-ville? Maybe all you need to do is follow the example of one Tim Tebow, quarterback of the Denver Broncos. Love him or hate him, the man has built a larger-than-life brand. So, how’d he do it? Brand Personality Read More…

November 2nd, 2011

The perosn who doesnt make misstakes is unlikly to make anythinge.

Creative genius Paul Arden said, “Failure is a major contributor to success.” Benjamin Franklin said, “I haven’t failed, I’ve had 10,000 ideas that didn’t work.” Thomas Edison said, “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.” Theater director Joan Littlewood said, “If we don’t get lost, we’ll never find Read More…

October 27th, 2011

And now, a word for our Founder.

As many of you know, Bill Brokaw founded our agency on April Fools Day, 1992. For all of us here, that was a pretty big day. And Bill’s self-deprecating sense of humor and dedication to his craft still serves as the inspiration for everything we do. So consider this an e-shout-out for a man who just had a pretty great Read More…

October 6th, 2011

Keep it movin’ movin.’

Moving in Beyond our digital capabilities, we’re also continuing to increase our in-house production and animation capabilities—this week, in the form of new hire Heather Shelini Alabado—formerly a Design and Animation Instructor at the Columbus College of Art & Design. For a sneak preview of our latest “motion reel,” click here. Then maybe let’s discuss how we can help you Read More…

September 2nd, 2011

A call to action about calls to action

“Honey, can you grab the wheel? I want to scan the QR code on this billboard, so I can check my online spending, while driving 70mph into the guard rail.” Brilliant, eh? But hey, we’re going to make something good come out of this eyesore we, at Brokaw Inc., have to stare at every day for the next three months. Read More…

August 25th, 2011

Back to school time!

“Fall is here, hear the yell, back to school, ring the bell . . .” okay, okay, enough with The White Stripes. It’s time to get serious. It’s time to learn how to connect to the class of 2015. For starters, you might want to think twice about that cable buy—not to mention, consider adding some original content to that Read More…

April 29th, 2011

Brokaw Hires Seven More.

CLEVELAND, April 29, 2011—Brokaw Inc.—the small global Cleveland agency famous for helping a handful of premier brands rise above the blah blah — has hired seven new employees after recently being named agency of record for FirstMerit Bank and University Hospitals, as well as picking up digital, strategic, and creative projects from vitaminwater, Trek Bikes, Vitamix, GrafTech, and Lubrizol. Kati Read More…

April 21st, 2011

How to review creative.

Approving an ad, website design, tagline, or new logo for your company is a lot like approving a name for your child (that someone else came up with). We will rarely love the name they came up with. The best we can do is agree upon the thinking and strategy behind the name. Because the natural next step is to Read More…

April 21st, 2011

Live from the land down under!

G’day, Mate! It’s the Worldwide Partners World Meeting 2011 in Melbourne, Australia. The who?! Worldwide Partners is the world’s largest network of independent marketing service firms. With 89 agencies in 53 countries around the globe, Worldwide Partners gives us access to local market research, cultural insights, category and industry-specific research worldwide, and operational best practices. So when you hire Brokaw, Read More…