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November 8th, 2013

Live from New York – it’s brand self-awareness!

With musical guest, Chumbawamba! And starring…. diversity issues! 38 seasons. 137 cast members (including 1 Iron Man). And umm…only 3 African-American women. Yep, Saturday Night Live is under attack for its lack of African-American female cast members. And they would’ve gotten away with it, too, if it wasn’t for that pesky Kenan Thompson. So how did SNL handle this giant Read More…

June 28th, 2013

Hostess Ad Cakes.

Hey everybody, put down those bananas and carrot sticks! Twinkies are back! Yep, that’s right. Nine long months after his disappearance whipped everyone into a cream-filled frenzy (slight exaggeration), Twinkie The Kid (a fun-loving snack cake wanted by the law for being too delicious) is riding his Ho-Ho-horse back into town—and back into your highest childproof cupboard. On Monday, Hostess Read More…

January 11th, 2013

Don’t blame the messenger.

Why do we get a nervous twitch anytime we hear statements like, “Outdoor just doesn’t work for us, neither does radio,” or “We’ve never had success with digital display ads.” Why? Because it puts all the blame on the media, rather than the message. Or the actual strategy. Or a few other variables that may impact campaign effectiveness and sales. Read More…

April 27th, 2012

Does your brand have a unique voice?

In today’s marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations would never like to admit this—the only thing that might separate you from the competition is your unique voice (e.g., Dos Equis “Most Interesting Man in the World”), and your ability to use it to forge an emotional connection with your audience Read More…

September 15th, 2010

Are you really surprised?

So, why did last week’s newsletter only have two words in it? And why does our website have a self-guided audio tour with Dave Matthews, the future, and your mom? And why does this video have over 800,000 views? Because people like surprises. Think about it. Every day, you wake up at the same time, go through the same morning routine, Read More…