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December 30th, 2010

This is facts

Served to you by Brokaw copywriter, Trish DiFrancoWith the first-ever personalized viral responses on YouTube, Old Spice took the throne this year for innovative interactive marketing campaign. You can expect even more creative social media optimization for 2011. In fact, eMarketer.com predicts U.S. social network ad spending is expected to jump up 2.09 billion, up 24.2% from 2010. Reuters predicts Read More…

October 1st, 2010

How to pinpoint the influencers

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your category? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…