today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

July 6th, 2012

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland. So how do you reach the consumer in a high-impact way while Read More…

June 14th, 2012

When selling-out is in.

By Brokaw copywriter Trish DiFranco A contagious joy among 17,000 people, impromptu dance parties from hipsters and blue-hairs alike, and two generations worth of upbeat, stick-to-your-brain hits. That’s what went down at the Foster the People + The Beach Boys show this past Wednesday at Blossom. Also, seventy-somethings continuing to sing about their attraction to young California girls. Gross.vom. But Read More…

February 24th, 2012

And the Oscar goes to . . .

By Brokaw writer & working mom insights expert, Erin “tiny” Pollock How the heck would I know, I haven’t seen a movie since I had kids. Okay, that’s not exactly true—I have seen two of the Oscar nominated films this year. The Descendants (which I snuck into the day the rest of my family went to see the Alvin and Read More…

December 19th, 2011

From good books to great beer.

Looking for the perfect holiday gift to give your b.m.f. (best marketing friend)? How about one of these must-read marketing books according to Ad Age? Brand Relevance: Making Competitors Irrelevant” by David A. Aaker Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt … and Grind Read More…

November 2nd, 2011

The perosn who doesnt make misstakes is unlikly to make anythinge.

Creative genius Paul Arden said, “Failure is a major contributor to success.” Benjamin Franklin said, “I haven’t failed, I’ve had 10,000 ideas that didn’t work.” Thomas Edison said, “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.” Theater director Joan Littlewood said, “If we don’t get lost, we’ll never find Read More…

October 14th, 2011

When they were Mad Men

Mark your calendars for a very special panel discussion on October 19th in downtown Cleveland, featuring some legendary, local “Mad Men,” including our very own founder, and former “Michigan Ave. Men” . . . Mr. Bill Brokaw. (Whatever you do, Bill, please don’t share the “Oscar Mayer” pitch story—we still have clients we’d like to maintain.

September 21st, 2011

The Do’s and Don’ts of Creating an Effective PSA

Yes, we love working with consumer brands like vitaminwater, Fazoli’s, and Great Lakes Brewing Company, where we’re creating art to serve capitalism, and basically just thinking of new ways to get more people to buy more stuff. But every now and then, we get the opportunity to create art to serve the greater good, where we get to use our Read More…

September 2nd, 2011

A call to action about calls to action

“Honey, can you grab the wheel? I want to scan the QR code on this billboard, so I can check my online spending, while driving 70mph into the guard rail.” Brilliant, eh? But hey, we’re going to make something good come out of this eyesore we, at Brokaw Inc., have to stare at every day for the next three months. Read More…

August 18th, 2011

Let’s make some ideas!

By Brokaw Senior Copywriter, Mark McKenzie Sure, great creative is strategic. And targeted. And engaging. And a lot of other marketing buzz words. But where do the ideas that make creative creative come from? Here at Brokaw, we’re in the idea racket. And just like you need iron ore to make steel, or fruit to make jam, or two sexually Read More…

June 13th, 2011

The value of a simple, focused message.

(For an even simpler message, just read the red type.) As a marketer you want everyone to know all of the wonderful things your brand stands for (i.e., trust, innovation, sunshine, smiling, S.C.H.A.P.E., etc). And of course, you want the world to know the long list of incredible brand features & beni’s that makes you different from the rest. Something you take great pride Read More…