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June 24th, 2016

The Value of Being an Underdog Brand

By Brokaw Senior Account Executive, Zorina Kennedy There aren’t many things as sweet as the victory of an underdog. (Spoiler alert: this eventually comes back to our hometown Cavs.) Especially after our loyalty has been tested through hell and high water…and some hell water. But underdogs exist in every business. And even though they don’t always bring 1.2 million people Read More…

June 11th, 2015

What you can learn from the Delly Tray.

Yes, I am jumping on the bandwagon. The Matthew Dellavedova (a.k.a. “Delly”) bandwagon that is. Why? Not only because Delly has been killing it in the NBA finals, but because he can teach us several important marketing lessons. (I know. I know. It might seem like a stretch. In fact, it might seem like I really just want to talk Read More…

January 25th, 2013

Stop selling. Start edu-tain-elling.

Over the past 20 years, we’ve had quite a few clients along the way ask us, “Why can’t we lose all the entertaining, witty stuff and just get right to the sell?” We try to remind these clients in the most tactful, eloquent way possible (without getting fired) that people aren’t watching TV to see your commercial. Or perusing Facebook Read More…