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May 16th, 2014

Viral Success ≠ Success

There’s an old ad saying, “Nothing kills a bad product faster than good advertising.” Which might help explain why the movie Carrie was a flop after opening night, despite a brilliant experiential “prankvertising” ad that was viewed more than 56 million times. This old adage also might explain why the first thing The Richards Group did after landing the Motel Read More…