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April 8th, 2016

Welcome to the C.S.T. (Common Sense Test)

We’re going to let you behind the Bro curtain for a minute, and share with you a simple test you can do to ensure your content doesn’t drown in a sea of white noise as soon as you launch it. We like to call this the C.S.T. (Common Sense Test). And it’s composed of one ultra-scientific question: “Would I really Read More…

November 15th, 2013

A call to action about calls to action.

“Honey, can you grab the wheel? I want to scan the QR code on this billboard, while driving 70 mph into the Shoreway guard rail.” Ewww dear. What’s worse is we had to stare at this for three months. But we’re here today to turn a negative into a positive. Because nobody teaches you this sort of thing in business Read More…

September 2nd, 2011

A call to action about calls to action

“Honey, can you grab the wheel? I want to scan the QR code on this billboard, so I can check my online spending, while driving 70mph into the guard rail.” Brilliant, eh? But hey, we’re going to make something good come out of this eyesore we, at Brokaw Inc., have to stare at every day for the next three months. Read More…