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September 20th, 2013

Tighten up your content. Srsly.

Stop working on that flying car prototype. And put away that jetpack starter kit. The future is here—and it’s glorious! Between our phones, laptops, and iTablets, we barely need our brains anymore! Yes, it’s exciting to be alive in 2013. But as humans in the awesome digital days (A.D.D.), we also deal with a constant stream of tweets, emails, Likes, Read More…

June 21st, 2013

Razors. One Wipe Charlies. And you.

How does a tiny startup company like Dollar Shave Club compete with titans like P&G and Unilever, and sell millions of razors and “male wipes” to the masses—despite having zero paid media dollars and zero retail presence? And more importantly, what can we all learn from them? Zag when everyone is zigging.Instead of paying for placement at major brick-and-mortar retailers Read More…