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October 2nd, 2015

Take a Chance

By Brokaw Account Executive, Zorina Kennedy File this under “Everything is Advertising.” Because sometimes, a creative solution isn’t an ad at all. But like any creative idea, it requires a leap of faith (and a stomach for risk) to introduce it into the world. Take it from Burger King who is now selling Whoppers with black buns. According to Burger Read More…

February 22nd, 2013

We know everything about you. (Nice shirt, BTW.)

We know a newsletter telling you the Internet is collecting all your information and selling it to advertisers isn’t exactly groundbreaking. Within the advertising industry, it’s common knowledge that a majority of the ads you see online are based on your demographics and browser behavior. Case in point, three different Brokaw employees will see three different ads on the same Read More…

February 8th, 2013

Advertis-opoly

Breaking news: Ironing sucks. And apparently, so do irons of all sizes, as Monopoly’s iconic game piece, the iron, has been discontinued. Shoved into a community chest for good. Told to go straight to jail and to collect $0 for passing “Stop.” (Who’s burning who now, iron?) In a clever feat of digital marketing to create buzz for their popular Read More…