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March 29th, 2011

Before you blame the advertising.

How would you describe Burger King’s advertising? Creepy? Yes. Funny? The target would say, “heck yeah.” Viral? Absolutely. Effective? According to B.K., umm, no. Which is why they fired their longtime agency partner after six consecutive quarters of declining sales. All because of the advertising, right? Not exactly. Let’s consider a few variables in the purchase decision: price, packaging, perceived Read More…