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June 9th, 2014

Call in, Johnny Brand Equity!

How do you measure the strength of a brand? In dollars and cents? In rising stock prices? In number of employees and global factories? How about in trainwrecks survived…with barely a scratch? That’s the power of positive brand equity. (Positive brand who?!) You know, the tangible and intangible value a brand possesses, according to consumer perceptions. Positive brand equity can Read More…

July 12th, 2013

When opportunity knocks, open the GD door.

Never take your eye off the ball. I remember my little league coach shouting that to me while I was choreographing Broadway routines in right field. But he was right. << pivot turn >> He was right. When preparedness meets opportunity, great things can happen. Like this champion ad that’s been in the hopper, waiting to hit our television tubes Read More…

May 3rd, 2013

Born Again Cleveland.

If you took all the talks from this year’s TEDxCLE and dropped them into the Wonkamatic 3000, it would spit out this exciting, bite-sized anecdote: Cleveland is once again poised for greatness. Long gone are the days of being mocked by bigger-city bullies. (Only we can do that.) Because Cleveland is in the middle of a creative renaissance that’s driving Read More…

January 25th, 2013

Stop selling. Start edu-tain-elling.

Over the past 20 years, we’ve had quite a few clients along the way ask us, “Why can’t we lose all the entertaining, witty stuff and just get right to the sell?” We try to remind these clients in the most tactful, eloquent way possible (without getting fired) that people aren’t watching TV to see your commercial. Or perusing Facebook Read More…

September 17th, 2012

The power of connecting emotionally

The power of connecting emotionally September 17 2012 – 9:04 pm We have a little saying around the office: “People remember one-third of what they read, one-half of what they hear, but 100% of what they feel.” If we can glue our message with an emotional, contextually-relevant “human truth,” we have a far greater chance of being remembered, and ultimately, Read More…