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August 22nd, 2014

LET’S DUMP AN ICE BUCKET ON “GOING VIRAL.”

In case you’ve been hiding under a large pile of boulders the past few weeks, there’s a viral phenomenon sweeping across the interwebs right now—the ALS #IceBucketChallenge. Besides increasing awareness for a terminal illness that affects close to 30,000 Americans, the #IBC has raised $42 million in donations over the last three weeks. That’s compared to $1.9 million donated during Read More…