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July 3rd, 2014

Happy Independence Day from Briefs?

Sorry, folks, we’re not talking about exciting patriotic boxer briefs. We’re talking creative marketing briefs (sigh). Apparently, one of the most talked about pieces at the Cannes Lions advertising festival last week wasn’t the brilliant Old Spice Mom Song or Chipotle’s Scarecrow. Instead, it was a slide presented by Beats by Dre VP of marketing Omar Johnson declaring “F*** BRIEFS.” Read More…

June 9th, 2014

Call in, Johnny Brand Equity!

How do you measure the strength of a brand? In dollars and cents? In rising stock prices? In number of employees and global factories? How about in trainwrecks survived…with barely a scratch? That’s the power of positive brand equity. (Positive brand who?!) You know, the tangible and intangible value a brand possesses, according to consumer perceptions. Positive brand equity can Read More…

June 29th, 2012

How to pinpoint the influencers.

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…

June 22nd, 2012

The Internet and the Bus Monitor.

By Brokaw Digital Strategist Katie Riley A true love story. So just how powerful is this social media stuff, anyway? Well, by now you have probably heard of Karen Huff Klein, a bus monitor for the Greece School District in Greece, NY, who was viciously bullied while watching over students on a bus ride home – with video of the Read More…

May 23rd, 2012

A plea for “The Pitch”

By Brokaw Senior Copywriter, Erin (tiny) Pollock Finally, it happened! The two things that monopolize my time the most (besides my two boys) have finally collided—advertising and reality TV. So what does a real “creative” type think about AMC’s new reality show “The Pitch”? Well, I want you to watch (and I’m drained from watching, so I have no creative Read More…

May 4th, 2012

What the Avengers can teach marketers.

By Brokaw copywriter and sketch-comedy magician, Aaron McBride First things first, because you asked…here are my top three movie observations: If you swap the two main roles in Sleepless in Seattle, it’s not a comedy anymore. Edward Scissorhands and Harry and The Hendersons are essentially the same movie. Writing The Avengers poses similar challenges to writing a good ad. No Read More…

April 15th, 2012

Thank you, Cleveland.

Thank you employees, clients, vendors—past and present—for 20 special years. And thank you, Brokaw copywriter, Aaron McBride for this very special (and somewhat disturbing) video.

April 7th, 2012

Brokaw moving headquarters to Mount Rushmore

April Fools Rules! By Brokaw copywriter Trish DiFranco Gotcha with that subject line, eh? April belated Fools on you! If you didn’t pay attention to the tomfoolery all over the Internet on our 20th birthday this past Sunday, then this is the O-News for you. We sifted through the womp-womp to bring you the crème de la crème of e-shenanigans. Read More…

April 1st, 2012

Here’s to 20 great, un-blah years.

Since the beginning of time (or 1992), people have asked us, why does Brokaw rule so hard? Well, it comes down to a few basic reasons: our people, our clients, and most importantly, our fearless founder. When Bill started Brokaw on April Fool’s Day twenty years ago (because his largest client was tired of going to his house), he never Read More…

February 3rd, 2012

I’ll have the McFail with a side of hot mess.

By Brokaw Writer, Trish DiFranco Last week, McDonald’s launched a social media campaign that raked in mostly headaches for the billion-dollar burger joint. The campaign, meant to showcase their farm fresh quality, voraciously spiraled into a haterade campaign once in the hands of the Twitterverse. Using the hashtag #mcdstories, McDonald’s kicked it off with this tweet: To their chagrin, #mcdstories Read More…