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July 13th, 2012

Can we have your attention, please?

The good news is… you’ve done your homework. And put in over 200 hours developing a brilliant, new brand positioning and an impressive 87-page SWOT analysis deck (with sweet PowerPoint transitions)—not to mention, you have an incredible 360-degree connections plan designed to get in front of the right audience at exactly the right time. The bad news is… you’re still Read More…

July 6th, 2012

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland. So how do you reach the consumer in a high-impact way while Read More…

June 14th, 2012

When selling-out is in.

By Brokaw copywriter Trish DiFranco A contagious joy among 17,000 people, impromptu dance parties from hipsters and blue-hairs alike, and two generations worth of upbeat, stick-to-your-brain hits. That’s what went down at the Foster the People + The Beach Boys show this past Wednesday at Blossom. Also, seventy-somethings continuing to sing about their attraction to young California girls. Gross.vom. But Read More…

June 8th, 2012

The art of selling.

Marketing is a lot like going on a blind date. Let’s face it: one of the parties usually does not want to be here. She’s been set up (possibly by her mom), and she isn’t in the mood to talk. Or listen. So, how do we approach this situation? Or, here’s a better question, how did YOU attract your current Read More…

May 23rd, 2012

A plea for “The Pitch”

By Brokaw Senior Copywriter, Erin (tiny) Pollock Finally, it happened! The two things that monopolize my time the most (besides my two boys) have finally collided—advertising and reality TV. So what does a real “creative” type think about AMC’s new reality show “The Pitch”? Well, I want you to watch (and I’m drained from watching, so I have no creative Read More…

May 4th, 2012

What the Avengers can teach marketers.

By Brokaw copywriter and sketch-comedy magician, Aaron McBride First things first, because you asked…here are my top three movie observations: If you swap the two main roles in Sleepless in Seattle, it’s not a comedy anymore. Edward Scissorhands and Harry and The Hendersons are essentially the same movie. Writing The Avengers poses similar challenges to writing a good ad. No Read More…

April 27th, 2012

Does your brand have a unique voice?

In today’s marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations would never like to admit this—the only thing that might separate you from the competition is your unique voice (e.g., Dos Equis “Most Interesting Man in the World”), and your ability to use it to forge an emotional connection with your audience Read More…

April 20th, 2012

Welcome to the C.S.T. (Common Sense Test)

By Brokaw digital strategist Katie Riley Being a “digital strategist” means, a lot of the time, people think I am smarter than I actually am. The majority of this is attributed to the fact that it seems like I’m speaking a different language about 90% of the time. But some can be attributed to one little test I use for Read More…

April 7th, 2012

Brokaw moving headquarters to Mount Rushmore

April Fools Rules! By Brokaw copywriter Trish DiFranco Gotcha with that subject line, eh? April belated Fools on you! If you didn’t pay attention to the tomfoolery all over the Internet on our 20th birthday this past Sunday, then this is the O-News for you. We sifted through the womp-womp to bring you the crème de la crème of e-shenanigans. Read More…

March 15th, 2012

A little insight from Austin.

By Brokaw Digital Media Strategist, Katie Riley Our Senior Interactive Art Director, Wes Jones, and I just got back from a trip down to Austin for the SXSW Interactive Festival. That’s the South by Southwest Conference, mom—you know, the one with lots of neato computer stuff. Yes, mom, it was exactly like this video: Anyhoo, Wes and I learned some Read More…