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June 13th, 2011

The value of a simple, focused message.

(For an even simpler message, just read the red type.) As a marketer you want everyone to know all of the wonderful things your brand stands for (i.e., trust, innovation, sunshine, smiling, S.C.H.A.P.E., etc). And of course, you want the world to know the long list of incredible brand features & beni’s that makes you different from the rest. Something you take great pride Read More…