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April 27th, 2012

Does your brand have a unique voice?

In today’s marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations would never like to admit this—the only thing that might separate you from the competition is your unique voice (e.g., Dos Equis “Most Interesting Man in the World”), and your ability to use it to forge an emotional connection with your audience Read More…