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July 24th, 2015

Cast the widest net.

I’m a casting junkie—I love casting voices for ads. Listening to how a disembodied voice can bring words to life is fun and weird and challenging and monotonous and confusing and really, really important. It’s where a brand voice truly gets its, well, brand voice—helping to differentiate it from the rest of the blah blah out there. And casting is Read More…