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October 19th, 2012

If everyone is zigging, maybe it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs authenticity. And your budget needs help from unpaid media and word-of-mouth. If you’re selling insurance, why do another spokesperson campaign and blend in? How about Read More…