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December 12th, 2014

Why does it always feel like somebody’s watching me?

What is programmatic buying? That’s easy (insert low-pitch, fast-speaking disclaimer guy), it’s a complex system of Advertisers, Publishers, Demand Side Platforms, Sell Side Platforms, Real-time Bidding Technologies, Data Management Platforms, Data Aggregators, Trading Desks, Ad Networks, and Ad Exchanges that all work together to serve relevant, targeted display, mobile, video, and native advertising within a split-second of a user reaching Read More…