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March 8th, 2013

What women really want.

Turns out, a lot of marketers couldn’t tell you. And in honor of International Women’s Day, we thought we’d point out how so many brands are still epically failing at targeting the xx population. For holding 75% of the purchasing power in the United States, women are grossly misunderstood. Or rather, barely-even-trying-to-be-stood. The majority of us aren’t snapping on rubber Read More…