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July 15th, 2016

Betrayal in Brand Land – Following Sprint’s Lead

By Brokaw Director of Brand Strategy, Tim Laubacher In June, if you had the pleasure of joining a record number of Americans watching the 2016 NBA Finals (#Believeland), you probably noticed a certain cell phone provider character/spokesperson wearing the wrong color. Paul Marcarelli, the bespeckled one-time Verizon pitchman, debuted in a Sprint ad directly attacking the market leader. “It’s 2016 Read More…