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December 7th, 2012

Enough with the same old same old.

Find your voice. In today’s crowded marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations will never admit this—the only thing that might separate you from the competition is your unique brand voice, and your ability to use it to forge an emotional, memorable connection with your audience. Companies like Dos Equis, vitaminwater, Read More…