today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

November 2nd, 2012

Do you approve this message?

If there’s one thing this political race has taught us, it’s this…people really don’t like advertising. Period. Let’s face it, nobody is out there waiting for your marketing message—with the exception of political advertising junkies, crackpots, and Super Bowl fans. Marketing, no matter the medium, is the telemarketer who called in the middle of dinner last night. It’s the drunk Read More…

October 19th, 2012

If everyone is zigging, maybe it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs authenticity. And your budget needs help from unpaid media and word-of-mouth. If you’re selling insurance, why do another spokesperson campaign and blend in? How about Read More…

October 12th, 2012

Here’s to the Peggy Olsens.

Watching Mad Men with women who worked through the ‘60s is a little like watching TV with fresh-caught trout—what with the flopping and the writhing and the hoping for that every-scene with Joan to end. Why? Because, unfortunately, there’s a lot of truthiness in those Emmy-winning episodes. Which is why! … when articles like these come out, it’s important to Read More…