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October 20th, 2014

How to connect to humans.

Just got back from San Diego, where I attended the SHSMD annual conference (pronounced shush-med) to hear all that is hot in health care marketing, including referring to “patients” as “consumers.” Not exactly groundbreaking, but it makes sense in many ways, since families are now taking on more ownership of their own health, thinking more and more like consumers of Read More…