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August 28th, 2015

Name That Brand.

By Brokaw Copywriter and Hip Hop Dancer, Aaron McBride Remember the game show Name That Tune? It’s like a game you’d play on a long car ride, but not fun, and on TV… Well, the reason that show existed is because names are tough to remember and melodies make you feel something. And you remember 100% of what you feel. The Read More…

July 13th, 2015

The Greatest Commercial Ever Written?

If someone asked you to name your favorite commercial of all time, what would you say? Of course, there are many. And some media outlets spend vast amounts of time compiling lists of “the best commercials ever.” Just ask USA Today, Entertainment Weekly, The Huffington Post, Adweek, ABC News, and some guy named Drew. But seriously, what’s your answer? GEICO, Read More…

January 30th, 2015

Go Go Gadget Stethoscope

“So glad to see we’ve connected via FaceTime, can you turn on your flashlight app? Okay. Shine the light up your son’s nose…tilt it a little to the left…a little to the right. Now, plug your mobile thermometer into your headphone jack, place it under his tongue, and give me the reading. Can you insert your Oto HOME™ device into his ear Read More…

September 29th, 2014

Introducing the Brand Buddy System

Lewis and Clark. Orville and Wilbur. Hall and Oates. Three examples of how forming a partnership can lead to big things – from exploring everything west of the Mississippi River to writing the song “Maneater.” And like the success it brought to those dynamic duos, partnering up can do wonders for brands as well. For example, this week, McDonald’s Monopoly Read More…

March 10th, 2014

The Power of the F-word

What’s the best way to get people to fall in love with your brand? Offer to “give it up” for free, of course. Well, at least that’s what we did for the rapidly expanding Santa Monica company, neuro drinks, with an integrated traditional, digital, and social media campaign designed to drive titillated traffic to SLEEPwithneuro.com—a Brokaw created parallax site that Read More…

May 10th, 2013

What Charles Ramsey can teach your brand.

Once again, Cleveland is the center of the universe…for all the wrong reasons. And once again, we’d like to attempt to spin a negative into a positive—starting with the fact that after a decade in captivity, three courageous women are alive and have been reunited with their families. And that’s thanks, in part, to the help of struggling-dishwasher-turned-overnight-viral-sensation Charles Ramsey. Read More…

December 7th, 2012

Enough with the same old same old.

Find your voice. In today’s crowded marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations will never admit this—the only thing that might separate you from the competition is your unique brand voice, and your ability to use it to forge an emotional, memorable connection with your audience. Companies like Dos Equis, vitaminwater, Read More…