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October 7th, 2010

People don’t read ads.

Today’s consumer uses a very sophisticated technology to interpret marketing messages. It’s called a B.S. Meter. And the surest way to set it off is by sounding like an ad. Because let’s face it, an ad says “Turn the page,” “Delete,” or “Honey, can we get TiVo?” So, our advice? Don’t try to look or sound like an ad. Instead, Read More…