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September 17th, 2012

The power of connecting emotionally

The power of connecting emotionally September 17 2012 – 9:04 pm We have a little saying around the office: “People remember one-third of what they read, one-half of what they hear, but 100% of what they feel.” If we can glue our message with an emotional, contextually-relevant “human truth,” we have a far greater chance of being remembered, and ultimately, Read More…