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July 19th, 2013

Say “buh-bye” to “BUY NOW!!!”

To truly engage your audience today, you can’t tell them what to think or what to do. You have to show them. And make them feel it. Imagine Nike doing pop-up ads, eBlasts, and live announcer reads shouting, “Buy our high-performance shoes NOW!!” Instead, what Nike has done for the past 35 years is emotionally connect to athletes and wannabes Read More…