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July 25th, 2014

Become a BBFF

In the wake of Weird Al Yankovic’s recent #1 album of parody songs, I thought I’d put together a few spoofs of my own: Thank You For Being a Brand You’ve Got a Brand in Me The Wind Beneath My Brand Wings As you can see, I (hilariously) inserted the word “brand” into songs about friendship. (Weird Al Who-ovic?) Because Read More…

July 3rd, 2014

Happy Independence Day from Briefs?

Sorry, folks, we’re not talking about exciting patriotic boxer briefs. We’re talking creative marketing briefs (sigh). Apparently, one of the most talked about pieces at the Cannes Lions advertising festival last week wasn’t the brilliant Old Spice Mom Song or Chipotle’s Scarecrow. Instead, it was a slide presented by Beats by Dre VP of marketing Omar Johnson declaring “F*** BRIEFS.” Read More…

June 23rd, 2014

Wearing your Brand on your Sleeve

While many brands are still trying to master the basics of #hashtags, some of the more innovative are already looking toward the next frontier of advertising: brain implants. Psych—it’s wearable tech! You know, technology you wear on your body that synchs with various online systems. Tell ’em, Mashable. From Fitbit to Google Glass to those Captain Kirk beam-me-up watches already Read More…

April 25th, 2014

The Creative Time Machine.

“It’s gonna take time. A whole lot of precious time. It’s gonna take patience and time. Umm. To do it, to do it, to do it, to do it, to do it, to do it right, child.”– The Beatle who was actually good at guitar George H. hit it right on the nose. Doing things right takes time. And in Read More…

April 4th, 2014

When good selfies go bad.

Never mind last week’s snowstorm…spring is finally here! Which means peanuts, Cracker Jacks, and #selfies—including the famous one taken this past week by David “Big Papi” Ortiz, when the 2013 World Champion Boston Red Sox visited the President of the U.S. But it was later revealed that this seemingly fun, innocent selfie was actually paid for by a certain Korean Read More…

February 14th, 2014

Be My Valen-brand

“Cause no one can deny, this love I have inside. And I give it all to you. My love (my love, my love). My endless looooooooove.” – Nicole Richie’s Dad Today, more than any other day, the former lead singer of the Commodores is right: love is really important. And while we’re all prepping to shower our beloved with Hot Read More…

December 9th, 2013

The Best Of the Best Of

“A new idea is nothing more nor less than a new combination of old elements.” -James Webb Young, A Technique for Producing Ideas “The more elements (you) have to combine, the more ideas (you) can create.” -Jack Foster, How to Get Ideas It stands to reason that, if you’re an advertising or marketing professional-type person, you need to be able Read More…

December 4th, 2009

I Can’t Stand Agency People.

By Pat Pujolas, Brokaw Creative Director I recently had the opportunity to present a piece of strategy work to some colleagues at a renowned global agency. In doing so, I got to see firsthand what it’s like to sit on the other side of that table and feel what the client feels, if only for one meeting. Let me tell Read More…