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May 19th, 2011

Do you speak-a my language?

Forgive the obscure Men at Work reference that probably only spoke to a few of you. Just trying to stress an obvious (but often overlooked) point: Make sure you’re speaking to your customers in a voice that resonates with them. Just them. Whether you’re trying to engage a unique Tribe, or an exclusive club of crossbow hunters, or recent divorcees Read More…