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November 18th, 2011

What hue are you?

By Brokaw copywriter, Erin Pollock (a.k.a. “Tiny”) Someday I wouldn’t mind a pair of those gorgeous shoes with red soles. And I certainly wouldn’t mind a little gift in a pretty robin’s egg blue box. (Adam Pollock, darling husband of mine, are you reading this? Ahem.) Anyway, you probably know of which goods I speak. And you know what? Those Read More…

August 25th, 2011

Back to school time!

“Fall is here, hear the yell, back to school, ring the bell . . .” okay, okay, enough with The White Stripes. It’s time to get serious. It’s time to learn how to connect to the class of 2015. For starters, you might want to think twice about that cable buy—not to mention, consider adding some original content to that Read More…

July 10th, 2011

The Raw Power of Non-Traditional P.R.

To stretch your marketing dollars and gain thousands of free media impressions may require some innovative non-traditional, offline tactics. And maybe a few ace bandages. Yes, we’re referring to the Second Annual Plane Pull at Cleveland Hopkins International Airport, where teams of 20 pulled a Boeing 737 (including yours truly—we’re not only the creators, but also a participant). Besides every Read More…

May 20th, 2011

If everyone is zigging, it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like the plague cliché. If you’re selling insurance, don’t just do another rate ad. How about a rhetorical questions campaign with Too Tall Jones? Instead of doing testimonials like every other children’s hospital out there, Read More…

March 10th, 2011

Find your voice.

Do all of your tweets, ads, newsletters, point-of-sale materials, internal docs., etc. sound like they’re coming from the same company? Does your brand speak with one voice? Better question: do you have a voice? What is it? For instance, the voice we use for vitaminwater might be described as your “witty, enlightened b.f.f.” For University Hospitals, it’s more like “nationally-recognized Read More…

March 5th, 2011

Trust us . . . great relationships = great work

Why is there so much dismissively average work in the world today? Because it’s easier, faster, cheaper, and safer. Let’s face it, great work entails risk. And most of us want to avoid risk. So, how do we get our clients to take a leap of faith and do the kind of work that helps turn a local rustbelt dinosaur into Read More…