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August 12th, 2015

It’s brand planting season.

I’m Account Supervisor Jayme Kostelnik. I’m a gardener. And according to my Brokaw company bio, I like to cultivate plants and client relationships. (Zing!). It got me thinking about how great brands grow (whoa, I’m on a roll) their fan bases. In his book, Start with Why, Simon Sinek makes a compelling argument that’s worth remembering: “People don’t buy what you do. They Read More…

February 8th, 2013

Advertis-opoly

Breaking news: Ironing sucks. And apparently, so do irons of all sizes, as Monopoly’s iconic game piece, the iron, has been discontinued. Shoved into a community chest for good. Told to go straight to jail and to collect $0 for passing “Stop.” (Who’s burning who now, iron?) In a clever feat of digital marketing to create buzz for their popular Read More…

May 4th, 2012

What the Avengers can teach marketers.

By Brokaw copywriter and sketch-comedy magician, Aaron McBride First things first, because you asked…here are my top three movie observations: If you swap the two main roles in Sleepless in Seattle, it’s not a comedy anymore. Edward Scissorhands and Harry and The Hendersons are essentially the same movie. Writing The Avengers poses similar challenges to writing a good ad. No Read More…

January 20th, 2012

Just want to “touch base.”

Why do we relentlessly eBlast your inbox every Friday at 11:30 a.m., or 3 p.m., or let’s be honest, whenever we get around to it, really? Why? Because it helps us stay top-of-mind with clients and prospects. For some reason, we’ve had a lot more success gaining new business through our digital efforts rather than cold calling. We don’t get Read More…