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September 28th, 2012

Lose the ability to slip out of meetings unnoticed

RESPECT THE 80/20 RULE . . . SMARTY PANTS. Don’t fall into the “online vs. offline” trap. All media can and should be experiential and participatory—that is, when you fuse content (message) and context (media) together as one. For proof, look no further than the classic Economist campaign. Instead of talking at their audience—“Hey affluent, well-educated and influential people, read Read More…