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February 1st, 2013

Super Bowl…more like the SOCIAL Bowl.

Social Bowl, get it? No? Well, don’t worry. You will.

See, everyone knows the Super Bowl is the TV event of the season for advertisers. But it’s quickly becoming one of the biggest social media events of the year, too.

With an average price of $3.5 million for a 30-second spot, many companies are no longer satisfied with only having one big commercial reveal. So, they’re utilizing digital and social media to build anticipation (and even user participation) for the main event.

Nielsen revealed that a third of people using Twitter are tweeting about content they’re watching. Which means that when Big Game ads finally do air, many will be equipped with a handy-dandy, Twitter-friendly #hashtag (e.g., #TalkingBabies, #Clydesdales, #MonkeysInSuits) so that Twitter users can continue talking about the ads they’ve just seen. And for this year’s big game, the Twitterverse is expecting thousands of tweets-per-second…

…just don’t expect any from us at Brokaw.

Because Super Bowl Sunday is the one day of the year when millions of Americans magically become instant marketing experts (I’m looking at you, Uncle Pat), so Brokaw employees will be taking the day off to become experts in something else. For example, after falling asleep with the NatGeo channel on last night, I’ve decided to teach a spelunking class.

Let’s see what some of our other employees will be up to:

Associate Creative Director, Mark McKenzie
“I’ll be spending that time being an expert trial lawyer based on watching a few episodes of Law & Order from when I had the flu a couple years back.”

Account Supervisor, Leah Dwyer
“I warmed up a hot dog in the microwave the other day while watching Iron Chef America, so I’ll be working on some of the other cooking skills required to win the next Iron Chef.”

Copywriter, Aaron McBride
“After spending a Sunday afternoon watching The Olympics last summer, I feel like I can go to town on a pommel horse and those ring thingies.”

Traffic Manager, Holly Kirby
“I’ll be vampire hunting. After watching Twilight, I’m pretty sure I’ve figured out what it takes to get any vampire to fall in love with me, rather than kill me.”