May 27th, 2016
Summer Reading List 2016
By Mark McKenzie, Associate Creative Director/word reader and writer
As a Clevelander, you know it’s almost summertime if you’ve removed nearly 3 of the 5 sweaters you’ve been wearing for the past 9 months. Another good sign: Bill Gates recently released his Summer Reading List. And who are we to ignore seasonal life cues from the man who invented Microsoft (or scientific research that reading improves your vocabulary)?
With that in mind, we asked Brokaw’s reading-est creatives to hastily assemble the Second Annual Brokaw Summertime Reading List for the Beach (or a Cool Dark Room If You Have Sensitive Skin).
Hey Whipple, Squeeze This by Luke Sullivan (Recommended by ALL)
As per Brokaw bylaw, we’re required to include this book in any summer reading list. Put it in your ad brain!
Brain Surfing: The Top Marketing Strategy Minds in the World by Heather LeFevre (Recommended by Creative Director Steve McKeown)
What happens when a decorated marketing pro spends a year globetrotting with various advertising luminaries? Spoiler alert: They talk about ads.
Dave Hill Doesn’t Live Here Anymore by Dave Hill (Recommended by Copywriter Aaron McBride)
Making his second consecutive appearance on our reading list…DAVE HILL! If it’s anything like his last book (or his stand-up, podcast, interviews, etc.), it’s bound to bring more sun to your summer.
Oxymoronica by Dr. Mardy Grothe (Recommended by Mark McKenzie)
Because nobody can appreciate a good oxymoron like someone who hasn’t read a good oxymoron.
The Martian by Andy Weir (SM)
A botanist (who may or may not look like Matt Damon) gets left behind on Mars where he learns to love disco, grow potatoes, and McGyver his way out of dust storms.
Sure, Jim is a friend. But all personal biases aside, this hilarious summer read is for anyone who loves cats, comedy, or social commentary about New York. Buy it “meow!” (ZING!)
The Book Thief by Markus Zusak (MM)
Beach read alert: This young adult novel about a tween girl in Nazi Germany is narrated by Death!
The View from the Cheap Seats: Selected Nonfiction by Neil Gaiman (AM)
We all know Neil Gaiman “the fiction author.” But on Tuesday, we’ll all be able to enjoy his cheap-seat-ier, non-fiction-ier, less Sandman-ier side.
Hyperion by Dan Simmons (MM)
Six mysterious people from an intergalactic future make a pilgrimage to confront an invincible, time-travelling robot/demon made of super sharp blades. Ho-hum.
AR Glendale Indoor / Outdoor Wireless Bluetooth Speaker Quick Reference Guide by AR Glendale (SM)
If you impulsively bought these poorly performing speakers—featuring spotty Bluetooth reception and tinny/static-y sound quality—at Costco (like Steve recently might have), you’ll be sure to pick up this page-turner for reference again and again!
Have a well-read summer, everybody!
-Your literacy-loving friends at Brokaw.