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November 30th, 2012

Someone’s got a case of the Cyber Mondays.

“Black Friday, when Americans come together to bow before their Lord—the Wal-Mart Rollback guy.” – Stephen Colbert, The Colbert Report

If you’re like millions of Americans, you skipped the retail running-of-the-bulls and shopped on Cyber Monday from the comfort of your own adult footie pajamas. According to the Wall Street Journal, sales from Cyber Monday were up 30% from 2011 – making it the biggest online shopping day in the history of the webernets.

But did you know that, like Black Friday, Cyber Monday actually started as a marketing myth? Yep, just another way to take advantage of our tryptophan-induced comas and build momentum for goods-peddlers. How daaaare they. But before you start thinking this world’s all take and no give, check out New York’s 92nd Street Y has turned the focus from material gluttony to this social media campaign that does nothing but give back. Using the hashtag #givingtuesday, users can create and share ideas on how to do good. So it’s definitely not the end of the world! Well, probably not?