October 31st, 2014
Scared enough for ya?
Oh, the Internet loves watching people get scared. If you don’t believe us, just search “prank video” or “scary pranks” on the youtubes. And so, it was only a matter of time before major Hollywood producers jumped on board, staging scary pranks (with major Hollywood budgets) to promote their next fright-flick. Below are three recent examples. See if you can guess which one paid off the most—grossing the highest in its opening weekend.
(Caution: videos may contain frightening images and/or scenes with gore.)
So, which one did best?
For now, let’s put aside production budgets for the prank videos (sources do not disclose amounts). Ouija came out the strongest, but its success could also be due to a few other factors, like relevant timing (Halloween vs New Year) and a younger audience rating. In each case, the prank promotion appears to be more likeable and shareable than the movie itself.
So… what are your thoughts? Fear is one of our strongest emotions. Will “real-life” pranks like these motivate movie-goers better than trailers and TV spots? Has Hollywood gone too far? And doesn’t “pranks” sound a lot like “franks”? Alright then.