February 27th, 2017
A Restaurant Trend You Can’t Ignore: Delivery Service
By Brokaw Sr. Account Executive, Zorina Kennedy
If you haven’t seriously considered delivery service for your restaurant business, you may want to reevaluate. Morgan Stanley Research projects a multi-billion dollar boom in the total U.S. food delivery market.
Restaurants who saw success last year focused on what millennials sought after—convenience via delivery. This generation has the ability to make an impact on revenue, as the NRA reported 74% of millennials have a preference for food delivery.
Here are three things you must know about delivery service:
Technology is key.
The NRA reported that 34% of customers opt for delivery or takeout more frequently when technology makes it accessible to do so. The brand to follow is Domino’s, with shares up 45% in 2016. Domino’s is leading restaurant order technology by offering its services ANYWARE. Following behind is Papa John’s who extended ordering through Apple TV.
It’s not just for pizza chains.
Pizza accounts for about 60% of the online food delivery market. But more undeliverable restaurants are now becoming accessible by partnering with online food delivery companies like UberEATS, DoorDash, and GrubHub. Take a look at McDonald’s who is currently testing order delivery via UberEATS in Florida. (Hello, Big Mac at my doorstep.)
Vehicles are evolving.
Standards for delivery service are changing as drones continue to be tested as a means for food transportation. Our prayers may have been answered when we learned that Chipotle is conducting drone tests for burrito delivery. (Watch out, hot bean burrito overhead!) And then we heard about OTTO, Uber’s self-driving truck which delivered 2,000 cases of Budweiser 120 miles without a human driver. (Yikes.)
So, as the food industry innovates ways to deliver food and beverage, be sure to explore and identify how to make your own specialities more available to consumers.
Have a sUBER week, everyone!
-Your traveling friends at Brokaw.