January 20th, 2012
Just want to “touch base.”
Why do we relentlessly eBlast your inbox every Friday at 11:30 a.m., or 3 p.m., or let’s be honest, whenever we get around to it, really? Why? Because it helps us stay top-of-mind with clients and prospects. For some reason, we’ve had a lot more success gaining new business through our digital efforts rather than cold calling. We don’t get it either.
“Hi, this is Aaron . . . “
Yes, the talent in the video above is Brokaw’s newest writer and online video magician, Mr. Aaron McBride. Like fellow-Brokaw writer Mark McKenzie, Aaron is also a member of the 4-man sketch comedy group “Last Call Cleveland,” famous for videos like “the shot” and the web series “Man in the Box.” Just another seriously talented tool in our digital arsenal. And we mean “TOOL.”
(HINT: the best way to NOT make a viral video . . . tell your boss you’re setting out to make a viral video.)